Why linen gets better with every wash
The first 20 washes soften the weave. After 50, it's perfect.
Staff·
## Strength
Linen fibre is 30% stronger wet than dry. Washing doesn't weaken it — it relaxes it.
## The bloom
After 20+ washes, linen develops a softness you can't buy. Stone-washed linen tries to mimic this with industrial processing; nothing beats real use.