The builder isn't an afterthought bolted onto a commerce core — it renders every surface your shoppers touch. Per-page theming, data bindings, visibility rules, and AI-assisted generation make it fast to ship a campaign without waiting on a developer.
~35 section types
Hero, featured grid, rich text, split, FAQ, testimonials, countdown, CTA, and many more — all themed consistently.
Per-page theme overrides
Trial a seasonal palette on one landing page without touching the rest of the site. Tenant-wide defaults as fallback.
Route-level templates
Homepage, PDP, cart, and collection pages can each use a published builder page — or fall back to the hand-coded layout.
AI Studio homepage
Answer five questions, upload a logo, and generate a full themed homepage in under a minute across eight aesthetic blueprints.
Data bindings
Reference runtime data with {binding: "product.name"} — resolved server-side, no client-only fetches in the critical path.
Per-viewport overrides
Change props by breakpoint. Hide a section on mobile, swap copy on tablet, without forking the schema.
Visibility rules
Show a section only to signed-in wholesale customers, or only during a promotion window. Expression tree, editable in the admin.
Publish / draft
Edit, preview, publish, or unpublish instantly. Rollback by unpublishing and re-publishing an earlier version.